craft(person)ship
your project takes an amount of teamwork achived through collaborationfrom our forest to your floor
We’re involved in every step of the process – from growing the trees used in our flooring to laying the last plank. For us, it’s a journey of love, that’s decades in the making, and are happy to take with you.
it begins in our forest
Our products start in our own family forests, where the blueprint for sustainable forestry in the United States was developed. We grow a variety of species right here in Lanoa Wisconsin, and we have more standing timber today than we did 100 years ago.
plank production
After harvesting timber, our logs make their way to our family’s mill for cutting. Production is more than just processing timber. It’s a key step in our quality control process, and we meticulously select the best planks for your surface.
finishing and treatments
The final step in production accents the beauty in our materials. We apply our proprietary treatments, and precolor our planks with Rubio Monocoat – an environmentally friendly natural finish, and the finest on the market IMO.
installation
Our work isn’t finished once your planks are delivered. We work with installers around the country to finally bring the vision for your space alive, and consult with your installation experts until the last plank is laid.
your finished floor
Even when you’re finally basking in your finished dream space, we’re still there to make sure everything remains 100% perfect. We’re always your go-to experts for maintenance and making sure your floors remain the pride of your home.
find your new hardwoods
trailblazers in sustainability
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